ABOUT Deronda
With 8+ years in experiential marketing, I’ve brought energy and professionalism to top-tier events like Formula One, Super Bowl, SXSW, and private activations. From brand ambassador to event lead, I’ve thrived in diverse roles by reading the room, connecting authentically, and representing brands with purpose.
Whether managing a team or engaging a crowd, I bring precision, polish, and a deep understanding of brand voice to every moment. My mission: elevate the experience, amplify the brand, and leave a lasting impression.
If you want a results-driven partner who’s professional, personable, and proven—let’s create something unforgettable.
Behind the Scenes
TheSweetLifeOF Dee
Behind the Scenes
TheSweetLifeOF Dee
Major Event Experiences
Miami Swim Week
Preakness
Formula 1
SXSW
CIAA
Super Bowl
Citi Open
US Open
Broccoli City Fest
Made in America Fest
By Black Conference
a16zcrypto Summit
NBA All Star Weekend
Links & Laces Golf Tour
“Such an epic experience at the Red Bull activation during F1 weekend in Miami! The energy was insane, and getting free Red Bull and exclusive giveaways made it even better. The team was so friendly and really hyped up the crowd—definitely a highlight of this rainy day!”
— Event Attendee
Formula 1- Miami Grand Prix
I had the pleasure of representing premium red wine brands—Smith & Hook, Hahn, and Franciscan Estate. This on-premise activation focused on guest engagement, wine education, and creating a memorable tasting experience for 3000+ attendees. From pouring bold blends to sharing brand stories, the event captured the essence of each label while connecting with a sophisticated and curious wine-loving crowd.
Uncorked Wine Festival, Washington, DC
At a high-profile sporting event activation during the Super Bowl, I was brought on to represent a global brand aiming to deliver an unforgettable VIP experience. From managing premium giveaways to engaging with fans and influencers, I ensured every touchpoint aligned with the brand’s premium presence and high-energy environment.
Super Bowl LIX- New Orleans
I supported the launch of the latest Air Jordan women’s collection at an exclusive release event in Washington, DC. This high-energy activation blended streetwear culture with elevated brand storytelling, creating an immersive experience for sneaker enthusiasts and tastemakers. My role included guest engagement, product education, and ensuring a premium brand presence that reflected the bold legacy of Jordan—tailored for today’s empowered women.
Air Jordan XI Release - DC
The Many Hats
Field Market Manager
Promotional Model
Brand Ambassador
Registration Staff
Team Lead
Greeter
Assistant Tour Manager
Content Creator
Bartender
VIP Hostess
Cocktail Server
Atmosphere Model
On/Off Premise Lead
Grace Hopper Conference-Philly
Preakness Festival- Baltimore
Uncorked Wine Festival- DC
Grace Hopper Conference-Philly
Mubadala Citi Open- DC
CIAA Tournament- Baltimore
Representing Sheertex, I merchandised their premium tights in H&M locations across DC, MD, and PA—optimizing product placement and elevating in-store visibility. By aligning with H&M’s fast-paced retail standards and creating eye-catching displays, I helped drive brand awareness and enhance the customer shopping experience.
Sheertex Tour-PA, MD & DC
Brand Collabs
Who I've Connected With >>
Brand Collabs
Who I've Connected With >>
Candids
The Sweet Life of Dee
Candids
The Sweet Life of Dee
Email for inquiries
mellamoderonda@gmail.com
